Checklist

Website setup checklist for Indian small businesses

Before spending on ads or outreach, a business website should clearly explain the offer, prove legitimacy, and make contact easy.

Core pages

Start with a homepage, service descriptions, pricing range or quote process, contact information, privacy policy, terms, refund policy, and delivery policy if you accept online payments.

SEO basics

Each page should have a unique title, meta description, canonical URL, readable heading, sitemap entry, and internal links from relevant pages.

Lead capture

Use one clear primary action: book a consultation, send an email, call, or submit a form. Track clicks so marketing decisions are based on real behaviour.

Trust signals

Add business location, support email, clear policies, service scope, pricing expectations, and examples of what customers receive.